South Africa’s entertainment scene is a vibrant tapestry, woven with threads of creativity and talent. Douwe Egberts is proud to add a bold new hue to this masterpiece by partnering with the National Film & Television Awards (NFTA) for the 2024 South African Awards. This collaboration is more than a mere business deal; it’s a powerful statement about the importance of nurturing local talent and celebrating the stories that shape our nation.
By sponsoring the “Best TV Drama Series 2024” and “Outstanding Performance 2024” categories, Douwe Egberts is placing a spotlight on the heart and soul of South African television. It’s a recognition that the individuals in front of and behind the camera are the true architects of the stories that captivate millions. The upcoming awards ceremony, set for October 26th at the Opera Theatre in Pretoria, promises to be a dazzling showcase of our industry’s best and brightest.
“Our partnership with the NFTA is a celebration of South African storytelling. We believe that supporting local talent is essential in keeping our culture vibrant and relevant. By recognizing the exceptional work in our TV drama series and performances, we aim to encourage the continuation of these powerful narratives,” says Mbulelo Mashilo, Brand Manager of Douwe Egberts SA.
But Douwe Egberts’ commitment extends beyond the red carpet. The brand is championing a campaign that celebrates South African creativity through the introduction of its limited-edition collectible jars, designed by local artists to honour Mzansi’s cultural richness. This initiative not only showcases the brand’s dedication to supporting local talent but also invites consumers to embark on their own creative journeys.
The campaign, themed ‘A Brew-tiful Beginning,’ highlights how each jar’s beautiful design enhances its potential for creative reuse, transforming it into a versatile piece that can be repurposed in countless ways. Douwe Egberts’ jars, which house premium coffee, are reimagined as upcycled treasures, encouraging consumers to create beauty and purpose in everyday objects. This approach underscores the brand’s commitment to sustainability and artistry, proving that art is not confined to the screen but is a pervasive force that enriches our lives in countless ways.
“Douwe Egberts has always been about more than just great coffee. With these limited-edition jars, we’re excited to blend our passion for quality with a deep appreciation for South African culture and sustainability. ‘A Brew-tiful Beginning’ invites our consumers to take part in this journey, turning something as simple as a coffee jar into a creative and purposeful home essential,” says Hayley Van Niekerk, Marketing Manager, Douwe Egberts SA.
Douwe Egberts’ dedication to quality and excellence extends beyond the cup. The recent introduction of the convenient Pure Gold 95g jar, perfectly sized for on-the-go coffee enjoyment, is a testament to the brand’s commitment to providing exceptional experiences. This same commitment is evident in their support of the South African entertainment industry.
As the NFTA prepares to broadcast the awards ceremony across fifteen countries, South Africa has a unique opportunity to showcase its talent on a global stage. Douwe Egberts’ support underscores their commitment to celebrating and uplifting local talent, ensuring that their creative achievements receive the recognition they deserve
Leave a comment