The National Film Academy today announced an exciting sponsorship deal with Vida…is life ahead of this year’s 2nd annual National Film & TV Awards South Africa taking place at the State Theatre, in Pretoria. In the world of hair care, the choices are endless. From styling gels to deep conditioners, each promises to transform your hair, but few live up to the hype. That’s where Vida…is life stands out—delivering on every promise, offering high-quality products that are not only trustworthy but also innovative, tailored to every hair type, and designed to support a healthy scalp and luscious locks.
The National Film Academy with a rich history of 25 years, is one of the world’s largest film and TV academies, boasting over 7.5 million members globally. As the driving force behind esteemed awards such as the National Film Awards UK, National Film & TV Awards USA, and National Reality Television Awards, the Academy last year expanded into South Africa with the annual National Film & TV Awards, SA’s version of the international imprint. The 2nd edition of NFTA South Africa is set to take place at the Opera Theatre, in Pretoria on the 14th of November 2024 and this partnership is a perfect fit with the academy’s mission to connect brands that uplift our customer base who are passionate about how they look, feel, eat, and drink. Entertainment is directly linked to overall lifestyle.
Vida…is life is truly honoured and delighted to be the official hair care brand sponsoring this years National Film & TV Awards. This prestigious event celebrates creativity, talent, and innovation—values that are at the heart of our brand. We’re excited to stand alongside the industry’s finest and contribute to such a momentous occasion.”
– Katherine Joubert, Brand & Marketing Director, Vida is life Hair Care Products
For 15 years, Vida…is life has built a loyal following, thanks to its commitment to transparency, natural ingredients, and quality products. Whether you’re striving for healthy scalp maintenance, tackling color-treated hair care, or pursuing the perfect styling routine, Vida…is life has products that are designed with you in mind.
Healthy Hair Starts with a Healthy Scalp
Vida…is life, understands that healthy hair begins at the scalp. Often overlooked, the scalp plays a critical role in the strength, shine, and longevity of your strands. That’s why Vida…is life has developed a range of scalp-focused products that cleanse, soothe, and nourish the scalp, setting the foundation for healthy hair growth.
Scalp Care: The Vida Curls Conditioning Scalp & Hair Oil is a game-changer for anyone struggling with irritation, dryness and breakage. Packed with 6 natural ingredients like castor oil, tea tree oil, avocado oil and shea butter, this lightweight treatment conditions, strengthens and treats your scalp and hair from deep within. It’s a go-to for individuals seeking relief from dryness, while creating a healthy environment for hair growth.
Pair this with the Vida Curls Sulfate Free Shampoo — A gentle yet effective cleanser that removes impurities and balances the scalp oils without stripping the hair. Used regularly with the Vida Curls Deep Moisture Hair Masque it revitalizes the scalp, creating the ideal conditions for thicker, stronger, softer hair.
Styling Products for Every Look
Whether you’re rocking coils, curls or kinks or anything in between, Vida…is life has styling solutions tailored for every hair type and style. Their styling products are designed not just to hold your hair in place, but to enhance its natural beauty without causing damage.
For those who love to experiment with texture, the Vida…is life Moulding Gel offers maximum hold perfect for twisting and locking dreadlocks, separating braids, sleek up do hairstyles or keeping your flyaways under control, this gel lets you craft your look with ease. Best of all, its flake free, with no build up or breakage.
For individuals looking for a sculpted sleek hairstyle that will stay in place for hours Vida…is life Strong Hold Styling Gel sculpts and sets your hair in place. Perfect for that creative runway look, or dancers who want their hair in check. A little goes a long way and best of all its packed with castor oil, avocado oil and shea butter!
Boosting Hair Growth and Softening
For those seeking longer, fuller hair, Vida…is life offers a range of products designed to support hair growth, while also keeping hair soft and manageable.
The Vida…is life Hair Growth Treatment combines powerful ingredients like shea butter, and lanolin together with its special formula to assist with hair stimulation to improve thickness over time. Applied directly to the scalp, this hair food enhances the density of your hair, encouraging natural growth while soothing any irritation.
To keep your growing hair soft and tangle-free, Vida…is life offers the Vida Curls Conditioning Curling Cream. Its lightweight formula is enriched with shea butter, coconut oil and olive oil to detangle, define, activate and nourish your coils and curls. Whether you have fine hair that needs a light touch or thick coils and curls that crave hydration, this leave-in Conditioning Curling Cream leaves hair silky smooth without weighing it down.
When looking for a mousse that you can trust Vida…is life Style & Set Foaming Mousse is the one! It softens, defines, sets and curls your hair, leaving your hair crunch free! Packed with castor oil, shea butter and keratin to help support hair health, while working throughout the day to lock in moisture and keep frizz at bay.
Trust the Vida Results
Vida…is life is committed to delivering products that truly work. Whether you’re looking to maintain a healthy scalp, nourish colour-treated hair, or express your creativity through bold styling, their product line covers every need. Crafted with integrity, Vida…is life hair care products live up to their promises, leaving you with healthier, more beautiful hair.
Trust Vida…is life to support your hair journey—no matter your style, hair type, or goals. With their range of innovative and effective products, your best hair days are just ahead!
Join Vida…is life and VIP’s at this year’s 2nd annual National Film & TV Awards 2024 @ The Opera Theatre
For Partnership & Media Inquiries:
E-mail: Kabelo@nationalfilmawards.co.uk
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