Yenza Sneakers: Partners with the National Film & TV Awards South Africa

Yenza Sneakers is no ordinary brand. With a deep connection to culture, innovation, and forward-thinking design, this brand is carving its place in the world of premium sneakers. Founded by visionary entrepreneur Sphamandla Dlamini, Yenza Sneakers has not only become a statement in the fashion world but also a symbol of empowerment and creativity.

In 2024, Yenza Sneakers took a bold step into the world of entertainment by becoming a sponsor of the prestigious National Film & TV Awards, specifically sponsoring the Best Podcast 2024 category. This move reflects the brand’s deep commitment to supporting the creative industries and fostering talent, especially in the realms of film, television, and podcasting.

The Visionary Behind Yenza: Sphamandla Dlamini

At the heart of Yenza Sneakers is its founder, Sphamandla Dlamini, a man whose entrepreneurial journey is as inspiring as his brand. Hailing from humble beginnings, Dlamini has always been driven by a desire to create something that transcends fashion. His vision was to build a sneaker brand that embodies creativity, resilience, and the essence of self-expression. And Yenza, meaning “to create” in Zulu, was born out of this very ethos.

Dlamini’s approach to business is rooted in more than just profit—it’s about creating opportunities and uplifting communities. He is a firm believer in the power of local craftsmanship and sustainable production methods, ensuring that each pair of Yenza sneakers tells a story of both innovation and cultural heritage. His design philosophy blends African heritage with global streetwear trends, resulting in a product that is both unique and forward-thinking.

Dlamini’s visionary outlook extends far beyond fashion. He understands the importance of storytelling and creative expression in today’s world. For him, Yenza is not just a sneaker brand but a platform for fostering and encouraging the next generation of creators, whether they be designers, artists, filmmakers, or podcasters. This visionary mindset has made Yenza Sneakers a brand that represents much more than footwear—it symbolizes the potential of African creativity on the global stage.

Yenza Sneakers at the National Film & TV Awards 2024

Yenza Sneakers’ sponsorship of the Best Podcast 2024 category at the National Film & TV Awards is a reflection of Dlamini’s broader vision for supporting emerging voices in the creative industry. The decision to back this specific category is strategic and thoughtful. Podcasts, much like sneakers, have become a cultural phenomenon. They offer a platform for individuals to express themselves, share stories, and spark conversations that resonate across the globe.

By sponsoring the Best Podcast category, Yenza Sneakers is not only aligning itself with a rising form of media but also showing its dedication to the podcasting community—a group of creators that, much like independent designers, often work tirelessly to produce content that connects with audiences in fresh and meaningful ways.

This move also highlights Yenza’s commitment to fostering talent in the entertainment industry. The podcasting world has become a breeding ground for new ideas, voices, and perspectives. It has evolved from a niche hobby to a powerful medium that shapes public discourse, influences pop culture, and provides a platform for underrepresented voices. By supporting this category, Yenza Sneakers is helping to uplift these creators, offering them recognition and celebrating their contributions to the entertainment landscape.

A Commitment to Creators and Culture

Yenza’s partnership with the National Film & TV Awards is more than a sponsorship—it is an extension of their brand philosophy. Yenza is about creation, whether it’s through fashion, storytelling, or new media like podcasts. The brand’s alignment with the entertainment industry is a natural fit, as both sectors are rooted in creativity, innovation, and cultural expression.

Sponsoring the Best Podcast category not only shows Yenza Sneakers’ understanding of cultural trends but also their willingness to invest in the future of content creation. It’s a testament to their belief that the next wave of influential voices will emerge from platforms like podcasting. The move is also a nod to the interconnectedness of different creative industries—fashion, media, and entertainment—each of which plays a role in shaping modern culture.

Moreover, Yenza Sneakers’ involvement in these awards is a clear signal that they are a brand invested in fostering talent, offering support to those who are pushing boundaries and creating new forms of expression. Whether it’s through the art of designing a sneaker or the craft of producing a podcast, Yenza believes in the power of creativity to inspire, challenge, and unite.

Yenza Sneakers as a Cultural Catalyst

Yenza Sneakers is more than just a brand—it’s a movement led by a visionary entrepreneur who understands the power of creativity and community. Sphamandla Dlamini’s leadership has propelled Yenza into the global spotlight, not just as a leader in fashion but also as a supporter of creative expression across multiple platforms.

Their sponsorship of the Best Podcast category at the National Film & TV Awards 2024 is a bold statement about their commitment to supporting emerging voices and fostering talent in the entertainment industry. It reinforces Yenza’s position as a cultural catalyst, bridging the worlds of fashion, media, and storytelling while staying true to its roots of innovation, heritage, and vision.

To keep up with this Yenza Sneakers, follow them on their platforms: @yenza.africa on Instagram and Facebook and @yenza_africa on X (formerly known as Twitter). Want to be a part of the in-person experience but you are too far, visit their website at www.yenza.co.za.