In the world of film and television, transformation is everything. Characters are not only written into existence — they are brought to life through artistry, imagination, and the invisible hands that shape every scene. Among those masters of transformation stands a brand that has defined the craft for over seven decades: Kryolan.
On November 22, as the 3rd Annual National Film & TV Awards (NFTA) unfolds at the State Theatre in Pretoria, Kryolan takes centre stage as an official sponsor — and as a true symbol of cinematic craftsmanship and creativity.
A Legacy Written in Colour
Founded in Berlin in 1945 by Arnold Langer, Kryolan emerged in a world eager for renewal and expression. From its early beginnings supplying theatre artists in post-war Europe, the brand has evolved into a global leader in professional makeup — a trusted partner to filmmakers, makeup artists, and creative professionals in over 100 countries, including South Africa.
Kryolan’s story is one of precision and passion. Its pioneering formulations, from flawless HD foundations to cutting-edge SFX products, have shaped the visual landscape of cinema and stage alike. Whether bringing mythical creatures to life or perfecting the subtle realism of emotion on camera, Kryolan has become synonymous with transformation at the highest level of artistry.
A Partnership That Mirrors Purpose
The collaboration between Kryolan and the National Film & TV Awards represents more than sponsorship — it is a shared celebration of creativity and excellence. The Awards, produced by the National Media News Group, honour the brilliance of actors, filmmakers, producers, and the technical visionaries who define South Africa’s thriving entertainment industry.
“Makeup isn’t just about enhancing beauty; it’s about building worlds,” says Cuan, from Kryolan South Africa. “We’re proud to support the National Film & TV Awards because this platform celebrates the very people who bring imagination to life — from the actors and directors to the makeup artists whose work makes every story believable.”
Elevating the Craft Behind the Camera
As South Africa’s film and television sector continues to rise on the global stage, the demand for excellence across every creative department grows. Makeup, costume, and design play a crucial role in storytelling — transforming scripts into living, breathing worlds. Kryolan’s professional products, engineered for performance under intense lighting and high-definition scrutiny, remain the go-to choice for artists committed to perfection.
The brand’s presence at the NFTA underscores its commitment not only to cinematic beauty but also to the professionals who bring it to life. Through training workshops, industry collaborations, and education initiatives, Kryolan has become a cornerstone in nurturing South Africa’s next generation of creative talent.
“At Kryolan, we believe that creativity thrives where skill meets innovation,” Cuan adds. “Our partnership with the National Film & TV Awards is about inspiring future artists to see makeup not just as a job, but as a form of storytelling.”
Where Artistry Meets Innovation
In an age defined by digital technology and virtual production, Kryolan continues to uphold the power of human artistry — the tangible, emotional craft that no algorithm can replicate. While CGI can enhance, it is makeup that gives characters soul and authenticity. Every stroke of a Kryolan brush is a reminder that storytelling begins with a face, a gesture, a transformation.
On November 22, as South Africa’s finest talents gather under the lights of the State Theatre, Kryolan’s influence will be seen and felt — from the red carpet to the stage and every unforgettable frame in between.
A Tribute to Cinematic Excellence
Kryolan’s sponsorship of the 3rd Annual National Film & TV Awards is not simply a brand alignment; it is a tribute to the art of transformation itself — the unseen labour that turns creativity into culture. It is a salute to the artists who remind us that beauty, like storytelling, begins with imagination and is perfected through craft.
Because in cinema, as in life, true artistry lies in the details — and few brands understand that better than Kryolan.
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