Nativechild Celebrates Authentic African Beauty as the Official Haircare Sponsor of the 3rd Annual National Film & TV Awards

In a world increasingly defined by image, representation, and identity, authenticity has never been more powerful. At the intersection of storytelling and self-expression lies Nativechild, a proudly African brand that has redefined beauty through empowerment, heritage, and culture. As an official sponsor of the 3rd Annual National Film & TV Awards (NFTA), taking place on 22 November 2025 at Pretoria’s iconic State Theatre, Nativechild steps into the spotlight not just as a partner, but as a symbol of creativity and African pride.

Celebrating Natural Beauty and Cultural Identity

Founded with a bold vision to deliver natural, ethically produced hair and body care products for people of African descent, Nativechild has grown into one of South Africa’s most influential beauty brands. Its philosophy is simple yet revolutionary: celebrate what is naturally ours. In an industry long dominated by Western ideals, Nativechild emerged as a pioneer of authenticity, promoting self-acceptance and nourishment through natural formulations.

The partnership between Nativechild and the National Film & TV Awards is a natural alignment. Both celebrate African excellence, elevate local voices, and honour the stories that define the continent’s creative narrative. As South Africa’s entertainment industry continues to gain global recognition, this collaboration represents a union of artistry, identity, and innovation.

“Film and television are powerful mediums of representation,” says Sonto Pooe, Founder of Nativechild. “They shape how we see ourselves and how the world sees us. As a brand, we’ve always believed in representation that’s real, beautiful, and unapologetically African. Supporting the National Film & TV Awards aligns with everything we stand for: authenticity, excellence, and pride.”

A Platform for African Storytelling

The National Film & TV Awards, produced by the National Media News Group, has quickly established itself as a cornerstone event in South Africa’s entertainment calendar. From breakout filmmakers to celebrated actors and behind-the-scenes creatives, the Awards honour the visionaries shaping Africa’s storytelling future. This year promises an evening of glamour, artistry, and recognition, with Nativechild adding a layer of organic beauty to the celebration.

Nativechild’s sponsorship is more than a brand presence. It’s a celebration of cultural authenticity, aligning with the Awards’ mission to showcase the richness and diversity of African creativity. From nurturing oils and butters to gentle cleansers and moisturizers, Nativechild’s product range reflects a holistic approach to beauty — one that honours both body and soul.

Crafting Experiences with Purpose

Since its inception, Nativechild has challenged conventional beauty standards, advocating for inclusivity and sustainability. Its products, crafted from plant-based, ethically sourced ingredients, cater to textured hair and melanated skin — often overlooked by mainstream brands. Each formulation exemplifies a commitment to quality, intentionality, and cultural pride, resonating with a generation that values authenticity and conscious consumption.

This ethos mirrors the mission of the NFTA: celebrating excellence, authenticity, and innovation across South Africa’s creative industries. Just as Nativechild empowers individuals to embrace their natural selves, the Awards empower storytellers to claim their narrative, creating a powerful synergy between beauty, culture, and art.

A Celebration of African Excellence

The State Theatre provides the perfect backdrop for this collaboration — a venue steeped in history and artistry, where decades of South African creativity have unfolded. On 22 November, the theatre will come alive with the glamour of the red carpet, the brilliance of talent, and the spirit of African excellence, with Nativechild’s presence symbolising pride, empowerment, and celebration.

In a world where representation matters more than ever, Nativechild and the National Film & TV Awards together amplify the message that Africa’s stories, beauty, and creative talent deserve to be celebrated authentically and unapologetically. Both remind us that excellence is not just seen but experienced, felt, and embraced.

As cameras flash and the stage lights shine, Nativechild will stand not merely as a sponsor, but as a champion of self-love, authenticity, and African identity — proving that true beauty, like true storytelling, requires no translation.

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