Khiee23Hair Joins the National Film & TV Awards as Official Hair Extension Sponsor, Elevating Excellence On and Off the Red Carpet

In an industry defined by precision, artistry, and the relentless pursuit of perfection, partnering with the right brands becomes more than a creative choice; it becomes a statement. This year, the National Film & TV Awards welcomes Khiee23Hair as its official Extension hair sponsor, a collaboration that seamlessly aligns with the ceremony’s celebration of innovation, craftsmanship, and global cinematic influence.

The entertainment world has long understood that the power of visual storytelling extends beyond the screen. It continues onto red carpets, press rooms, and moments where stars meet the public eye. Every detail contributes to shaping an icon, and hair, arguably one of the most visually striking elements of personal expression, plays a defining role in the cultural language of glamour. With Khiee23Hair now stepping into the spotlight, the 2025 edition of the awards promises a new standard of elegance synonymous with their hallmark: timeless beauty crafted through the world’s finest raw and virgin hair extensions.

Based in South Africa with sourcing partnerships in Vietnam, Khiee23Hair has built a reputation for supplying premium-grade, 100% unprocessed extensions that resonate with women who demand more than aesthetic appeal. The brand is rooted in the understanding that quality is not optional, it is foundational. Every strand is selected with intention, ensuring textures that are soft to the touch, durable under diverse styling techniques, and versatile enough to meet the expectations of creative professionals working in film, fashion, and televised entertainment.

The National Film & TV Awards, known for honouring the continent’s exceptional storytellers and industry leaders, is an ideal platform for a brand committed to excellence. With its strong presence among professional stylists and clients who prioritise authenticity in their beauty investments, Khiee23Hair enters a space where its values mirror those of the honourees and audiences who will gather in Pretoria for one of South Africa’s most distinguished nights of recognition.

The brand’s involvement represents more than a sponsorship it marks a deliberate fusion of craftsmanship and culture. The artistry behind Khiee23Hair’s products reflects the meticulous detail that defines film production: thoughtful sourcing, refined presentation, and an unwavering respect for the final result. Just as filmmakers and creatives shape narratives that move audiences, Khiee23Hair shapes looks that empower women, affirm individuality, and elevate the standards of beauty across the continent.

As part of its partnership with the National Film & TV Awards, Khiee23Hair will be integrated into various touchpoints throughout the ceremony’s programme and promotional runway leading up to the main event. Celebrity stylists and invited VIPs will receive exclusive access to the brand’s signature raw and virgin hair collections, showcasing how premium-quality extensions can enhance the sophistication and drama demanded by awards-season aesthetics. From sleek silhouettes to voluminous masterpieces, the looks created with Khiee23Hair will reflect the brand’s mission: to deliver hair that does more than enhance beauty; it enhances confidence.

The company’s collaboration with the awards arrives at a moment when audiences increasingly seek authenticity from the brands that occupy cultural spaces. With the glamour of celebrity-driven events comes an expectation for transparency, quality, and sustainability. In this regard, Khiee23Hair stands out. By sourcing directly from Vietnam and prioritising unprocessed, ethically obtained hair, the brand contributes to the evolution of a beauty industry that honours responsible craftsmanship while maintaining top-tier standards.

For stylists, the integration of high-quality raw hair extensions translates to creative freedom, an essential asset in the pressures of live broadcasts, red-carpet unveilings, and high-resolution photography. For the award show’s guests and honourees, it becomes part of their narrative as they step into the global spotlight. And for the National Film & TV Awards, it represents a partnership that underscores its dedication to excellence across every dimension of the production.

As South Africa continues to rise as a cultural powerhouse in film and television, collaborations with brands like Khiee23Hair reflect a broader movement: the merging of African artistry with world-class luxury. It positions the awards and the region’s creative industry at large at the intersection of global ambition and local pride.

The 2025 ceremony is set to showcase not only the talent shaping the continent’s entertainment landscape but also the brands driving innovation across beauty, fashion, and lifestyle sectors. Khiee23Hair’s presence signals a new era for the awards, one where craftsmanship, elegance, and cultural identity stand boldly at the forefront.

With this partnership, the National Film & TV Awards reinforces its commitment to delivering a polished, world-class experience. And with Khiee23Hair now centre stage, audiences can expect a celebration defined by excellence, sophistication, and an unmistakable elevation of red-carpet glamour.