Falco Milano announced as NFTA 2024 official eyewear sponsor

Eyewear is more than just a fashion accessory—it plays a crucial role in improving quality of life and protecting against harmful UV rays. With nearly 25% of the global population suffering from vision impairment, millions, particularly in Africa, face significant barriers to accessing the eyewear they need. This challenge is exacerbated by limited availability of affordable, quality eyewear, leaving many unable to obtain glasses. This global vision crisis is what drives Falco Milano’s mission: to make stylish, functional eyewear accessible to all, as vision should be a right, not a privilege, regardless of financial circumstances.

Fashion Meets Function

Falco Milano firmly believes that everyone should have the freedom to express their unique style. Owning multiple pairs of eyewear—whether for different occasions or as a form of self-expression—should not be a luxury. By offering affordable, quality frames, Falco Milano ensures that fashion and function go hand in hand, without compromising on style or eye protection.

Milanese Inspiration and Quality Protection

The brand’s collection draws inspiration from Milan’s renowned fashion scene. Each piece is crafted using quality materials and features UV400 protection, offering full coverage against harmful UV-A and UV-B rays ensuring optimal eye protection. While our ISO-certified designs are inspired by Milanese fashion, Falco Milano remains committed to affordability, enabling customers to purchase multiple pairs without financial strain. This makes the brand a preferred choice for those seeking elegance and value.

Vision for the Future

Falco Milano aims to be the first choice for quality, affordable eyewear with swift delivery by 2026. The brand is committed to providing a seamless shopping experience, characterized by efficient service, quick order processing, and reliable delivery. This dedication to customer satisfaction is central to Falco Milano’s vision of becoming the go-to destination for both stylish and accessible eyewear.

Social Impact and Community Involvement

Beyond eyewear, Falco Milano is committed to making a broader social impact. The company proudly supports the South African Guide-Dogs Association, helping to improve the lives of visually impaired individuals through the training and care of guide dogs. This partnership is a testament to the brand’s dedication to empowering people with vision impairments and enhancing their independence. We invite the public to participate in the annual “Wear Your Shades Day” which takes place annually on 18 October. Falco Milano stores offers exclusive Shades Day stickers for R20, with proceeds going directly to the Guide-Dogs Association. Participants can also enter a competition to win one of three R5000 vouchers. This initiative aims to raise awareness about visual impairments and encourages the community to support a meaningful cause. For more details, visit guidedog.org.za.

Global Photography Project

In line with its commitment to social impact, Falco Milano has launched an international photography world tour in collaboration with renowned photographer Israel Bardugo and model Shiran Uriel. The project seeks to capture the beauty of the world and share it through stunning photography. From breathtaking landscapes to cultural moments, the tour aligns with Falco Milano’s belief that everyone should have the freedom of expression and be able to experience and appreciate the world’s beauty through clear, protected vision.

Expanding Partnerships for a Greater Cause

As Falco Milano grows, the brand actively seeks partnerships with organizations that share its mission to address the vision crisis on a larger scale. Through collaboration, Falco Milano aims to expand access to affordable, quality eyewear to underserved communities across Africa. This effort underscores the brand’s commitment to bridging the gap in eyewear accessibility, particularly in regions where the need is most pressing.

Celebrating Style and Vision

Falco Milano’s involvement in prominent events such as the National TV and Film Awards reflects its philosophy that personal style and freedom of expression should be accessible to everyone, regardless of their background. By offering eyewear that enhances both vision and individuality, Falco Milano ensures its products appeal to a broad range of customers while staying true to its mission of supporting accessibility and affordability.

Redefining the Eyewear Industry

With its unique combination of style and durable functionality, Falco Milano is redefining the eyewear industry. As the brand continues to expand its reach across Africa, it remains focused on its core belief that vision is a right, not a privilege. By making quality, affordable eyewear available to all, Falco Milano is paving the way for a revolution in the eyewear market, ensuring that everyone has the opportunity to see and live better.

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