Mentos Sponsors the 3rd Annual National Film & TV Awards South Africa

This November, Mentos brings its signature freshness and energy to one of South Africa’s most anticipated cultural events. As an official sponsor of the 3rd Annual National Film & TV Awards, taking place on November 22 at Pretoria’s iconic State Theatre, Mentos will celebrate the creativity, innovation, and talent that define the nation’s film and television industry. This year, Mentos proudly takes on the role of official sponsor of the Outstanding Performance category, recognising and honouring exceptional talent in film and television.

For decades, Mentos has been a global leader in confectionery, known for its playful, vibrant, and instantly recognizable products. From mint to fruit chews, the brand has delighted generations, creating moments of joy that linger long after they are experienced. Its partnership with the National Film & TV Awards reflects a shared commitment to creating memorable experiences, celebrating creativity, and connecting with audiences in meaningful ways.

The National Film & TV Awards, produced by Republic Africa, have established themselves as a cornerstone of South Africa’s entertainment calendar. The awards honour excellence across film, television, and digital content, recognising actors, directors, producers, and behind-the-scenes creatives whose work shapes the country’s cultural narrative. Mentos’s involvement brings an extra layer of excitement to the evening, infusing the celebration with energy, engagement, and delight.

Beyond sponsorship, Mentos will introduce interactive activations throughout the event, giving nominees, guests, and audiences a taste of the brand’s playful spirit. From on-site installations to social media engagement, Mentos will create experiences that echo the same joy and spontaneity that have made it a household name worldwide.

This collaboration reflects a growing trend of lifestyle brands aligning with cultural events to celebrate innovation and shared values. Mentos and the National Film & TV Awards both understand the importance of moments that spark connection, laughter, and lasting memories.

As South Africa’s creative industry continues to gain global recognition, the 3rd Annual National Film & TV Awards will shine a spotlight on the country’s brightest talent. With Mentos on board, the celebration promises to be not only a recognition of excellence but also an experience full of fun, freshness, and energy that guests will remember long after the evening ends.

When the red carpet rolls out on November 22 at the State Theatre, Mentos will stand not only as a sponsor but as a partner in celebration—a brand that embodies joy, connection, and the thrill of shared experiences.

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